The Food Of Biscuits And Imports Of Various Biscuits...

There are a few large local manufacturers of different biscuits and imports of various biscuit brands in Fiji. Punjas and Flour Mills of Fiji (FMF) Foods Limited are a few local manufactures of different types of biscuits produced in Fiji for local and international consumption (FMF Foods Limited, 2016). Biscuit products that are being sold in Fiji market are well differentiated through different packagings and manufacturer brand names (Punjas, n.d.). Consumers in Fiji do not show loyalty towards any particular products, this is because Fiji has low GDP and income per capita. Therefore consumers’ buying is totally dependent on the price of the product (Schultz, 2009). In late 2004, Fiji Government accepted a competition policy based on the principle of promoting contestability by eliminating entry and exit barriers, market agents must be free to enter and exit the market (Dakunimata, n.d.). 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